INTRODUCTION
This guide is designed to help you introduce potential volunteers to your mission and opportunities in an informal, social setting that builds community from day one. The activities and structure prioritize interaction, minimize lecture-style presentations, and create natural spaces for people to connect with your organization and each other.
Remember: Volunteers show up for the cause but stay for the community. {.is-success}
ORIENTATION OVERVIEW
Format: 60-90 minute informal gathering
Setting: Outdoor park, local brewery/café, community center, or other casual venue
Participants:
- 5-20 prospective volunteers
- 2-5 current volunteers/staff members
Aim for a minimum number of 5 participants to encourage socializing. {.is-warning}
Purpose: To welcome potential volunteers, introduce them to your organization's mission and work, outline volunteer opportunities, set clear expectations, and start building community connections in a relaxed, engaging environment.
This orientation is designed to be:
- Interactive: Minimizing passive listening
- Social: Building connections from the start
- Clear: Setting expectations and answering questions
- Inspiring: Highlighting impact and community
- Practical: Providing immediate next steps
DESIRED OUTCOMES
By the end of this orientation, you should achieve the following:
- Connection: Prospective volunteers feel a sense of belonging and connection to your organization and fellow volunteers
- Understanding: Participants clearly understand your organization's mission, values, and impact
- Clarity: Everyone knows available volunteer roles, time commitments, and expectations
- Excitement: Participants feel inspired and eager to contribute
- Action Plan: Each prospective volunteer has clear next steps for getting involved
- Feedback Loop: You've collected initial insights from potential volunteers
PRE-EVENT PLANNING
- Set date, time, and secure location
- Confirm facilitators and supporting volunteers
- Create event marketing
- Promote event. Our marketing guide offers great tips.
- (Optional) Create RSVP system and track responses (e.g. Facebook Events)
- Review and adapt activities to your space
- Send reminder/confirmation to RSVPs
- Finalize materials and print handouts
- Create name tags and check-in system
- Create a contingency plan for weather (if outdoors)
Day Before
- Send final reminder with location details, what to bring, etc.
- Prepare all supplies and activity materials
- Confirm refreshments plan
- Do a run-through with your orientation team
- Charge any electronics needed
- Confirm attendance of all team members
MARKETING YOUR ORIENTATION
Key Messaging
Remember most volunteers are motivated by social connections, skills development, and the impact they can make. Your promotional materials should emphasize:
- The community aspect of volunteering
- The impact volunteers make
- The accessibility of the orientation (casual, no pressure)
- The fun interactive nature of the event
Sample Email Invitation
Subject: Join Us! [Organization Name] Volunteer Meet-Up at [Location] Hi [Name],
Ever wanted to make our streets safer for cyclists? Help kids learn to ride? Or just connect with other bike enthusiasts while making a difference?
Join us for a casual Volunteer Meet-Up!
🚲 [DATE] from [TIME] 🚲 [LOCATION] (family-friendly, accessible venue) 🚲 Light refreshments provided
Join us for a chance to meet our community, learn about volunteer opportunities, and find ways to contribute that match YOUR skills and availability.
No experience necessary, just bring your enthusiasm!
[RSVP BUTTON/LINK]
Questions? Contact [NAME] at [EMAIL/PHONE]
Ride on! [Your Name] [Your Organization]
Sample Email Invitation
Subject: Join Us! Volunteer Meetup for [Organization Name] 🚴♂️ Want to help make biking safer, more fun, and accessible for everyone? Join us for our upcoming Volunteer Orientation! Meet like-minded people, learn about our mission, and find out how you can contribute—whether it’s leading rides, fixing bikes, advocating for better policies, or helping at events.
📅 Date & Time: [Insert Date & Time] 📍 Location: [Insert Location or Virtual Link] 🎉 What to Expect: Fun activities, new friends, and ways to get involved! ✅ RSVP: [Insert Signup Link or Email]
Come be part of the change—see you there!
Social Media Post Templates
Instagram/Facebook:
🚲 CALLING ALL BIKE ENTHUSIASTS! 🚲
Want to turn your passion for cycling into community impact? Join us for a Volunteer Meet-Up on [DATE] from [TIME] at [LOCATION]!
Whether you have mechanical skills, love teaching kids, or just want to support safer streets, we have a place for you. Meet our team, connect with fellow bike lovers, and discover how you can help create a more bike-friendly [CITY/REGION].
✅ Casual, interactive format ✅ Refreshments provided ✅ No commitment required ✅ Bring a friend!
RSVP link in bio. #BikeAdvocacy #Volunteers #[YourCity] #CommunityAction
Twitter/X:
Turn your 🚲 passion into purpose! Join our Volunteer Meet-Up on [DATE]. Meet the team, discover opportunities, enjoy refreshments. No experience needed—just bring your enthusiasm! RSVP: [LINK] #BikeAdvocacy #Volunteers
ROLES AND RESPONSIBILITIES
For a successful orientation, assign the following roles to your team:
Host/Facilitator
Responsibilities:
- Leads the welcome and introductions
- Facilitates icebreakers and transitions between activities
- Maintains energy and keeps to the schedule
- Ensures everyone is included and engaged
Skills needed: Outgoing personality, good at remembering names, comfortable speaking to groups, ability to read the room
Logistics Coordinator
Responsibilities:
- Manages check-in process
- Ensures materials and refreshments are available
- Troubleshoots any venue issues
- Collects feedback forms and contact information
Skills needed: Detail-oriented, problem-solver, organized
When possible, have a separate host and coordinator so each role can be completed well. {.is-warning}
Organization Ambassador / Board Member
Responsibilities:
- Shares personal stories about the organization
- Answers detailed questions about programs and impact
- Connects with participants who have specific interests
- Helps participants envision their role in the organization
Skills needed: Deep knowledge of organization, passion for the mission, good listener
Existing Volunteers (2-4 current volunteers)
Responsibilities:
- Mingle with new participants
- Share authentic volunteer experiences
- Help with activities and answer peer-level questions
- Create a welcoming atmosphere
Skills needed: Friendly, approachable, good representatives of your volunteer community
🔄 Adapt these roles based on your team size and capacity {.is-info}
REQUIRED RESOURCES
Essential Materials
- Sign-in sheet
- Name tags
- Orientation agenda (displayed visually or individual printouts)
- Volunteer information packets
- Printed vision / mission statement
- Feedback forms (paper or QR code to digital form)
- Calendar of upcoming opportunities
- Activity Supplies (see Activities section)
- Markers, sticky notes, pens
- "Commitment cards" for next steps
- Refreshments
Optional But Recommended
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Optional But Recommended
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Optional But Recommended
- Organization t-shirts or stickers for new volunteers
- Bike parking/storage (e.g. bike valet stand)
- A/V equipment if needed
ORIENTATION SCHEDULE
60-Minute Schedule (Minimal Version)
| Time | Activity | Description |
|---|---|---|
| 0:00-0:10 | Arrival & Check-in | Casual greeting, name tags, refreshments |
| 0:10-0:20 | Welcome & Icebreaker | Brief welcome and interactive introduction activity |
| 0:20-0:30 | Organization Overview | Mission, impact, and programs (interactive format) |
| 0:30-0:45 | Volunteer Opportunities | Gallery walk of roles and impact points |
| 0:45-0:55 | Q&A and Next Steps | Open forum for questions and clear action steps |
| 0:55-1:00 | Wrap-up & Thanks | Collecting feedback, final remarks |
90-Minute Schedule (Full Version)
| Time | Activity | Description |
|---|---|---|
| 0:00-0:15 | Arrival & Mingling | Check-in, refreshments, informal conversation |
| 0:15-0:30 | Welcome & Icebreakers | Official welcome and two short interactive activities |
| 0:30-0:40 | Mission Moment | Brief inspiring story/video + volunteer testimonial |
| 0:40-1:00 | Bike Advocacy Mapping | Interactive activity showing impact areas and needs |
| 1:00-1:15 | Volunteer Role Match | Self-assessment of skills and interests with roles |
| 1:15-1:25 | Expectations & Support | Clear outline of volunteer process and support |
| 1:25-1:30 | Next Steps & Thanks | Concrete action items and expression of gratitude |
ICEBREAKERS AND ACTIVITIES
Bicycle Bingo (15 minutes)
Purpose: Help participants meet each other while identifying shared experiences and skills
Materials:
- Prepared bingo cards with bicycle-related experiences in each square
- Pens/markers
Instructions:
Give each participant a bingo card containing statements like:
- "Has taught someone to ride a bike"
- "Commutes by bike at least once a week"
- "Has participated in a charity ride"
- "Knows how to change a tire"
- "Has visited a bike-friendly city abroad"
- "Advocates for bike lanes in their neighborhood"
Participants mingle, introducing themselves and finding people who match the descriptions.
When they find a match, the person signs that square.
The first person to complete a row (or the whole card for a longer activity) calls "Bingo!"
Ask them to share one interesting conversation they had while completing their card.
Facilitator Tips:
- Include a mix of common and less common experiences
- Add some squares specific to your organization's work
- Consider having a small prize for the winner(s)
2. "Bike Buddies" Icebreaker (10 minutes)
Purpose: Create personal connections through shared cycling experiences and practice active listening
Materials: None required
Instructions:
- Ask everyone to pair up with someone they don't know yet.
- Each person takes 2 minutes to share their most memorable or meaningful bike ride experience with their partner. Encourage descriptive details and why the ride was significant.
- After both partners have shared, gather the full group together.
- Each person introduces their partner to the group, sharing their name and a brief highlight from their bike story.
Facilitator Tips:
- Set a timer to keep the sharing focused
- Suggest prompts for those who need help: "What made this ride special?" or "How did it change your relationship with cycling?"
- This activity creates natural conversation starters for later in the event
- For larger groups, you can have just a few pairs share with the whole group
3. "Why We Ride" Wall (15 minutes)
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3. "Why We Ride" Wall (15 minutes)
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3. "Why We Ride" Wall (15 minutes)
Purpose: Visually capture personal motivations and build collective inspiration while identifying shared values
Materials:
- Colorful sticky notes (3-5 per person)
- Markers/pens
- Large blank wall space or poster board labeled "Why We Ride"
- Optional: bike-shaped cutouts instead of sticky notes
Instructions:
- Distribute sticky notes and writing tools to all participants.
- Ask each person to write 1-3 reasons why they care about bicycling on separate notes. Encourage personal, specific answers beyond the obvious (e.g., "Biking with my daughter helped us connect during her teenage years" rather than just "exercise").
- Invite participants to post their notes on the designated wall or board.
- Once everyone has posted, the facilitator reads a selection of compelling responses aloud.
- Highlight common themes and unique perspectives.
- Connect these motivations to your organization's mission and various volunteer opportunities.
Facilitator Tips:
- Take a photo of the completed wall to share on social media
- Keep the wall up throughout the orientation as a visual reminder
- Reference specific notes when describing volunteer roles ("If this resonates with you, our education program might be perfect")
- Consider categorizing the notes into themes as a group activity
4. Bike Advocacy Mapping (20 minutes)
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4. Bike Advocacy Mapping (20 minutes)
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4. Bike Advocacy Mapping (20 minutes)
Purpose: Visualize community needs and potential impact areas while gathering perspectives
Materials:
- Large map of your service area
- Colored dot stickers (3-4 colors)
- Legend explaining what each color represents (e.g., "Needs improvement," "My regular route," "Great bike infrastructure")
Instructions:
Post the map in a central location.
Explain that different colored dots represent different bicycle-related characteristics.
Give each participant several dots of each color.
Ask participants to place dots on the map indicating:
- Routes they regularly ride (blue)
- Areas that need infrastructure improvement (red)
- Favorite cycling destinations (green)
- Places they avoid due to safety concerns (yellow)
After everyone has placed their dots, facilitate a brief group discussion about patterns that emerge.
Connect these observations to your organization's current projects and advocacy focus.
Facilitator Tips:
- Have current volunteers share insights about areas where your organization has made improvements
- Take a photo of the completed map for future planning
- Use this as a natural transition to discussing volunteer opportunities in different neighborhoods
ORGANIZATION INTRODUCTION SCRIPT
Below is a conversational script template for introducing your organization. Remember to keep this section brief (5 minutes or less) and infuse it with personal stories and authentic passion.
Speach Elements
- Welcome & Personal Intro: Greet attendees; Introduce yourself (Name, Role, Time Involved); Share personal motivation for joining.
- Organization Overview: Brief origin story & core belief; Vision & Mission
- Unique Approach & Success Story: What makes the organization special; Real-life impact story from past year.
- Why Volunteers Matter: Specific impact volunteers create.
- Audience Engagement: Ask, “What brought you here today?” Pause for 2-3 responses.
- Transition to Next Steps: Acknowledge responses & connect to mission. Lead into volunteer roles & opportunities.
Example Speech
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Example Speech
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Example Speech
"Welcome, everyone! I'm [NAME], and I'm so excited to see all of you here today. I've been involved with [ORGANIZATION] for [TIME PERIOD] as a [ROLE], and I'm here because [PERSONAL MOTIVATION].
Our organization started [BRIEF ORIGIN STORY] because we believe that [CORE BELIEF]. Since then, we've [1-2 MAJOR ACCOMPLISHMENTS] and worked with [NUMBER] community members to [IMPACT].
What makes our work special is that we're focused on [UNIQUE APPROACH]. For example, last year we [SPECIFIC STORY THAT DEMONSTRATES IMPACT].
The reason we need amazing volunteers like you is simple: [EXPLANATION OF WHY VOLUNTEERS ARE ESSENTIAL]. Every person who gives their time helps us [SPECIFIC RESULT OF VOLUNTEER WORK].
In a moment, you'll have the chance to learn about specific volunteer roles, but first, I'd love to hear from a few of you—what brought you here today?"
[PAUSE FOR 2-3 BRIEF RESPONSES]
"Thank you for sharing! Those are exactly the kinds of passions and interests that drive our community. Now, let's dive into how you can be part of this work..."
Customize completely with your organization's mission, history, and impact {.is-info}
Delivery Tips:
- Keep it conversational, not scripted. The script above is just a template. Don't read from it!
- Include personal stories and authentic moments
- Use inclusive language ("we" and "our community")
- Show genuine emotion and enthusiasm
- Reference the local community and specific locations
VOLUNTEER OPPORTUNITIES OVERVIEW
For Each Opportunity, Provide:
Role Name & Visual Icon
Impact Statement
- "As a ______, you will help ____ people experience ____"
Time Commitment & Schedule
- Range of hours/month
- Typical days/times
- Seasonal needs
Skills Used & Developed
- What they'll use
- What they'll learn
Pathway to Leadership
- How this role can grow
Quick Stories/Photos
- Real examples of impact
Rather than presenting volunteer opportunities lecture-style, create a mini "gallery" with visuals and interactive elements for each major volunteer role or print outs for reference {.is-info}
Sample Volunteer Roles
Here are common volunteer categories. Customize with specific details for your organization:
Ride Leaders/Ride Marshals
- Lead or support group rides
- Ensure safety protocols are followed
- Create inclusive riding experiences
- Time: 3-4 hours per event, 1-2 times monthly
Mechanical Support
- Assist with basic repairs at events
- Teach maintenance workshops
- Support community bike kitchens
- Time: Flexible, typically 2-4 hour shifts
Event Support
- Help with registration, setup, cleanup
- Welcome participants
- Support logistics
- Time: 2-5 hours per event, as needed
Advocacy & Outreach
- Represent organization at community events
- Collect signatures or feedback
- Distribute information
- Speak at public meetings
- Time: Varies based on events and campaigns
Education & Training
- Teach biking skills to children or adults
- Lead safety workshops
- Assist with certification programs
- Time: Typically 2-3 hour sessions, scheduled seasonally
Administrative & Communications
- Help with social media
- Write newsletter content
- Assist with grant research
- Support office operations
- Time: Flexible, can be remote
EXPECTATIONS & GUIDELINES
To Do: Link to doc of complete volunteer expectations / guidelines contract for quick editing and printing {.is-danger}
Below are a few key points to consider. Adapt to the needs of your organization:
Communication Expectations
- How and when to report availability
- Notice needed for cancellations
- Who to contact with questions
Training & Development
- Initial training requirements
- Ongoing learning opportunities
- Mentorship availability
Safety Protocols
- Basic safety guidelines
- Emergency procedures
- Reporting incidents
Inclusivity & Accessibility
- Creating welcoming environments
- Accommodating diverse needs
- Language and terminology practices
Representation of the Organization
- Speaking on behalf of the organization
- Social media guidelines
- Handling challenging questions
Interactive Format: Scenario Discussions
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Interactive Format: Scenario Discussions
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Interactive Format: Scenario Discussions
Provide small groups with real-world scenarios to discuss:
Scenario Example 1: "You're leading a community ride and notice one participant is struggling to keep up with the group. What are some ways you might handle this situation?"
Scenario Example 2: "A community member approaches you at an event and strongly disagrees with a recent bike lane installation your organization advocated for. How would you respond?"
Have groups discuss for 5 minutes, then share key takeaways with everyone. Organization leaders can then affirm good approaches and add any missing considerations.
ALTERNATIVE ACTIVITIES
If your venue, group size, or time constraints require different activities, consider these alternatives:
Human Spectrum (10 minutes)
- Create an imaginary line across the room
- Ask participants to position themselves based on statements:
- "I'm most interested in (mechanical/education/advocacy/events) work"
- "I'm looking for (weekly/monthly/occasional) volunteer opportunities"
- "I learn best by (doing/seeing/reading/discussing)"
- This creates natural groupings for follow-up discussions
Pair & Share Mission Connection (15 minutes)
- Participants pair up with someone they haven't met
- Each pair discusses:
- What drew them to the organization
- One bicycle-related change they'd like to see locally
- How they hope to contribute
- Selected pairs share highlights with the full group
POST-EVENT CHECKLIST
Immediate Follow-up (Same Day)
- Send thank-you email to all attendees
- Record attendance and interests in your volunteer database
- Share any photos on social media (with permission)
- Debrief with orientation team on what worked/needs improvement
Within 3 Days
- Send personalized follow-up emails with specific next steps based on interests
- Schedule individual coffee chats with highly engaged prospects
- Add new volunteers to communication channels (Slack, email lists, etc.)
- Schedule specific training or onboarding for committed volunteers
- Connect volunteers with appropriate team leads
- Add prospects to invitation list for upcoming events
- Compile and review feedback for future orientations
Within One Month
- Check in with new volunteers who have started
- Reach out to prospects who haven't engaged since orientation
- Schedule next orientation based on interest and capacity
- Update orientation materials based on feedback
FOLLOW-UP STRATEGY
The period immediately following orientation is crucial for volunteer retention. Here's how to maintain momentum:
Sample Follow-up Email
Subject: Next Steps with [Organization] - Thanks for Joining Us!
Hi [Name],
Thank you for joining our Volunteer Meet-Up yesterday! Your enthusiasm for [specific interest they mentioned] was fantastic, and we're excited about the possibility of having you join our volunteer team.
Based on the interests you shared, here are some immediate opportunities that might be a great fit:
[Specific opportunity matching their interest] Next date: [Date] Time commitment: [Hours] To sign up: [Link/Contact]
[Alternative opportunity] Next date: [Date] Time commitment: [Hours] To sign up: [Link/Contact]
If you'd like to learn more before committing, I'd be happy to chat! You can schedule a quick call with me here: [Calendar link] or reply to this email with any questions.
Looking forward to riding alongside you soon!
[Your Name] [Contact Information] [Organization]
Creating Clear Pathways
For each new volunteer, establish:
- A specific first task they can complete successfully
- A personal connection with at least one current volunteer
- A timeline for check-ins during their first month
- Recognition of their initial contributions
TEMPLATES & RESOURCES
Still needed. Pelase feel free to create forms or share your organizations existing forms! {.is-danger}
Sample Forms
- Volunteer Application Template
- Photo/Video Release Form
- Volunteer Agreement
- Emergency Contact Information
Checklists
- Volunteer Training Checklist
FEEDBACK FORM
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FEEDBACK FORM
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FEEDBACK FORM
To continuously improve your orientation process, collect feedback using a simple form:
TO DO: Convert to an easy to print PDF or Word Doc and link here. {.is-danger}
VOLUNTEER ORIENTATION FEEDBACK
Date: _______________
On a scale of 1-5, how would you rate your overall orientation experience? (1 = needs improvement, 5 = excellent)
1 2 3 4 5
What part of the orientation was most valuable to you?
What questions do you still have about volunteering with us?
How likely are you to volunteer with us in the next month? □ Very likely □ Somewhat likely □ Unsure □ Unlikely
What would make you more likely to volunteer?
How did you hear about this orientation?
Any other suggestions to improve our volunteer orientation?
Final Thoughts
The most successful volunteer programs create a sense of belonging, purpose, and impact. Your orientation is just the beginning of what will hopefully be a long-term relationship between these community members and your mission.
By focusing on connection, clarity, and concrete next steps, you're setting the foundatio for a thriving volunteer community that will amplify your bicycle advocacy work for years to come.*
When working with volunteers:
- Keep it interactive: Prioritize activities over lectures.
- Encourage socialization: Create space for people to connect.
- Lead with passion: Show why this work matters.
- Provide clear next steps: Make it easy for volunteers to get started.